Posted On November 10, 2014 By In Fashion And 11272 Views

Report: BALR. Opens Pop Up Store In Amsterdam + WIN: € 1000 Euros Worth Of BALR. Products!

Amidst all high fashion brands in the most exclusive fashion street of Amsterdam, BALR. owner Demy de Zeeuw had the honor to open its very first pop up store at FOUR by Azzurro. BALR., also founded by professional soccer players Eljero Elia and Gregory van der Wiel started off their fashion adventure in 2013. The luxurious lifestyle brand aims to connect the two different worlds of sports and fashion together to create a contemporary clothing line, inspired by the life of a soccer player.

BALR. is based in The Netherlands and has a young team of fashion designers which combine youth, quality and luxury in one uniquely designed product. They work with a fine concept of crafting high fashion inspired items for a prêt-à-porter fashion price tag. BALR.‘s clothing line consists of items such as t-shirts, jackets, snapbacks, kicks, phone cases and luxurious travel accessories.

BALR. Pop Up Store Opening Four Azzurro P.C. Hooftstraat Amsterdam 2
The BALR. webshop recently celebrated its 1 year anniversary and what better way to top this off by opening a pop up store right in the center of Amsterdam. For this special occassion – next to the regular range of products – they created some exclusive pieces which will only be sold at the temporary pop up store. was there at the official opening to make a video compilation of the press night.

Make sure to check out the BALR. pop up store as soon as possible as it’s only opened untill Friday, November 14th. By visiting the store at FOUR by Azzurro, you can win a €1000 euros worth of BALR. products (!!!).  Follow the instructions below for your chance to win this amazing prize!

1. Make a selfie at the BALR. photo corner at FOUR by Azzurro.
2. Post your photo on Instagram.
3. Mention @bybalr and use hashtag #balrpopup

Good luck to all contestants!

Four by Azzurro is located at P.C. Hooftstraat 127, Amsterdam, The Netherlands.

(This giveaway is in no way sponsored, endorsed, administered by, or associated with

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